Naomi Lay


Naomi came to the public’s attention after her appearance in series 3 of The Apprentice, where she was praised for her dignity and poise after exiting in a controversial firing on week 10.

Having been praised for her presenting skills by Sir Alan, there has since been much interest in Naomi with photo shoots in publications such as The Times and Hello! Magazine and guest appearances on BBC Breakfast (discussing the Olympics 2012 Logo), Broadcasting House, BBC London Breakfast (championing BBC Radio London, commenting on the Cutty Sark and the Teacher of the Year Award), Test the Nation, and a stint co-hosting her local Radio Cornwall.

Naturally competitive, Naomi gained top grades at school whilst participating in a huge variety of sports from gymnastics to cross country running. She moved to London to attend university and learnt fluent French and Spanish whilst studying at the Sorbonne in Paris and the Complutense in Madrid.

In business, Naomi has climbed steadily through the ranks starting as a PA for an internet advertising network she was soon promoted to a sales executive and shortly later to Agency Sales Manager for the UK and was Strategic Sales Manager after just over 3 years of working at the company.

In 4 years Naomi was promoted 5 times and most recently she launched a revolutionary online video solution to both online and offline advertisers in the UK. As an expert in the online space and knowledgeable on brands, Naomi has since been invited by the BBC to comment on the 2012 logo.

Having achieved an enormous amount in business as well as running both the New York and London Marathons raising over £5,000 for children’s charities, Naomi was looking for her next challenge and applied for series 3 of The Apprentice as a dare.

Since leaving the show, the reception from the public has been fantastic and resulted in much fan mail, requests for business advice from adults and children alike as well as an invitation to visit the House of Lords!

Naomi has recently started her own internet marketing consultancy www.NaomiLay.com to help businesses to maximise their revenue from their internet ventures and is working on other presenting and media projects.