• Tamara had her own reality TV show ‘Tamara’s World’ in 2017
  • Tamara and husband Jay appeared on '7 Days with...' on ITVBe in 2014
  • Tamara appeared on BBC 3’s ‘Sweat the Small Stuff’
  • Owner of SHOW Beauty sold at luxury department stores globally
  • Tamara was a regular panellist for Sky 1’s ‘Wall of Fame’
  • Presented Sky Sports Italia’s coverage of Formula 1

Born in Milan and educated in London, Tamara is the eldest daughter of Formula One legend Bernie Ecclestone and former Armani model Slavica.

Following in her family’s footsteps, Tamara began her career at F1 magazine while also modelling for Armani. Tamara has furthered her professional path, becoming a successful broadcast personality, working with Sky 1, ITV and the BBC.

Tamara has presented Sky Sports Italia’s coverage of the 2009 Formula 1 Season as well as the Red Bull Air Race World Championship for Channel 4.

In 2011, she starred in her own reality show Tamara Ecclestone: Billion $$$ Girl on Channel 5 as well as appearing as a regular panellist on Sky 1’s ‘Wall of Fame’.

Now married with her first child Fifi, Tamara has recently appeared on BBC Three’s third series of ‘Sweat the Small Stuff’.

Tamara works closely with well–respected charities like Great Ormond Street Hospital, Starlight and the Dog’s Trust, to name just a few, raising a staggering £2 million over the last few years. Combining her love of fashion and eagerness to help others, Tamara launched “Tamara Gives Back” in 2008. This successful fundraising campaign allows people to bid on a variety of designer outfits and donates the proceeds directly to Great Ormond Street.

Tamara has gone onto leverage her exposure to the world’s most sought–after hair and make–up artists to form a team of professionals in a refined international partnership of beauty and business expertise - creating SHOW Beauty an internationally successful and award winning luxury haircare brand.