Juliet Sear

Juliet Sear is one of the UK's most beloved bakers, food stylists, TV presenters and bestselling cookbook authors. With a career spanning decades, she has become a trusted household name known equally for her technical expertise, her spectacular illusion bakes and her unique gift for making showstopping creations feel genuinely achievable for the home baker.

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A familiar face on television, Juliet has served as the resident baker on ITV's flagship programme This Morning for many years and fronted her own ITV series, Beautiful Baking with Juliet Sear. She built her own successful bakery, Fancy Nancy, earning prestigious shelf space at Fortnum & Mason and Harvey Nichols and firmly establishing her reputation for high-quality and creative cake design.

Juliet's influential cookbooks have cemented her position as one of Britain's leading baking voices. She is the author of multiple published titles, including 'The Cake Decorating Bible', 'Cakeology' (which features a foreword by renowned US baker Buddy Valastro, star of the hit reality TV series Cake Boss) and 'Cute Bakes'. Her latest release, 'Air Fryer Baking Magic', published by HarperCollins, became a Sunday Times bestseller, blending traditional baking methods with modern culinary innovation.

Beyond the screen and the page, Juliet is a highly accomplished, London-based food stylist and creative consultant. Her work regularly features in top-tier publications including BBC Good Food, Delicious, The Daily Telegraph, Vogue and Hello!. She is the creative mastermind behind the iconic edible animated characters for Channel 4’s Great British Bake Off advertising campaigns, and in 2022, she created the famous, decadent Chocolate Fudge Cake for the Netflix film adaptation of Matilda the Musical.

 

A true entrepreneur and natural collaborator, Juliet has expanded her brand far beyond the kitchen. She launched her own popular bakeware range, which is stocked in Fortnum & Mason and online, and her collaborative fashion range with Sugarhill drove revenue growth over five seasons.

Over the course of her career, Juliet has crafted bespoke edible art for thousands of clients and collaborated with major food, drink and baking brands such as M&S, Waitrose, KitchenAid, Cadbury, Dr Oetker, Philadelphia, Nielsen-Massey, Billington’s and Silver Spoon. In addition to her culinary partnerships, her extensive broadcast and event portfolio includes work for Food Network, Discovery, BBC1, ITV, Channel 4's Sunday Brunch, Sky and The Cake & Bake Show. Her discerning clientele features high-profile figures, members of the royal family and celebrities such as Sir Ian McKellen, Kate Moss and Bryan Adams.

 

When she isn't hosting packed live workshops at the BBC Good Food Show, Cake International or on live TV, Juliet shares tutorials and behind-the-scenes content with her followers on both Instagram and YouTube.